Why have an Employee Value Proposition?

Annie Salter • March 25, 2024

Why have an Employee Value Proposition (EVP)? Meh, is it really that important?


OK, so you want to attract top talent to your team. You put out a job ad saying, ‘Hey, work for us. We want you to do this, that, and everything else,’ but don’t add what’s in it for them.


Why would a future employee want to work for you? You’ve made it all about you and nothing about them.


‘It’s not you, it’s me!'


An Employee Value Proposition outlines the benefits, perks, and incentives a company provides to their staff in line with its values and culture.


Like (here’s ours as an example)…


✅ Work anywhere, anytime → For up to 6 weeks a year after you've been with us for 12 months.


✅ Flexible Work → Our core office hours are 9.00am - 4.00pm. So hit the gym, spend time with your fam or manage your time in a way that works best for you.


✅ Day off for your birthday → Take the day off from work... or any day in that month. You choose!


✅ Family-friendly → We know that it's challenging for return-to-work parents, so we offer part-time and full-time roles so you can work with your family.


✅ Flexible attire → Yup, we're not about the suit and tie or stiletto heels (unless that's your thing). Wear your flip-flops or birks - we're cool with that - just not to in-person meetings.


✅ Career development → We want you to succeed, and we help you along the way. We will mentor you, give you support, and help you develop your personal brand.


Ensuring your company is appealing to potential awesome candidates will help guarantee they are a good fit from the start.

An EVP really is the secret to attracting top talent and you’ll have candidates fighting to work for you. The hardest part will be choosing the best fit.


Contact the Team

Need help? We can help market your Employee Value Proposition (EVP) to attract the absolute best!


Get in touch with:

Nicholas Koop - 📲 0426 180 254 📧 nick@vividrecruitment.com.au

Lee Stevens - 📲 0406 470 020 📧 lee@vividrecruitment.com.au

Annie Salter -  📧 annie@vividrecruitment.com.au


You can also connect with Lee on LinkedIn and Nick on LinkedIn or follow the Vivid Recruitment LinkedIn page for more industry insights, news, jobs and general chit chat and tips!


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